Digital Marketing – Social Media Marketing (SMM) Training
SMM is the process of developing a strong online presence and getting more traffic to your website through effective promotion on social media platforms. Social media is a fast-growing promotional channel and no business can afford to miss it. Social media platforms allow you to create awareness about your business to a larger audience and reach out to highly targeted customers who have high chance of conversion. There are more than 2 billion monthly users who are active on Facebook and 62% of the US population uses it. There are other popular social media platforms which also have a large number of active monthly users. This is a staggeringly large audience to miss out for any business to be successful.
Detailed Process of Social Media Marketing
The detailed process of developing a good SMM strategy is discussed below:
Audit Your Current Social Media Presence
The first step towards building a good SMM strategy is to audit your current social media presence. You should analyze things like which social media networks are you currently present on, which networks are bringing the best result and value, network optimization status of your social media profiles, etc. You can also compare where you stand compared to competitors. This will provide you a good platform to plan for building a SMM strategy.
Understand Your Customers
You should clearly document who your customers are. This step needs to be carried out with precision as the customers need to be defined clearly. A sports equipment manufacturer may consider young male and female as their target customers. However, if they can break it down further and arrive at their customer base as youth aged 18-30, living in the United States, having an annual income of more than $60,000, then they can plan their SMM strategy much better to target them.
Identify Key Success Metrics
Identifying key success metrics is important as it will help you to know where you want to go. Some of the important metrics which you may want to track can be conversion rate, time spent on website, reach, brand mentions, total shares, etc. These metrics will also provide a base for assessing the performance of your SMM strategy.
Create High-Quality Engaging Content
Creating high-quality engaging content is vital for a successful SMM campaign. Once you know your target customer, it becomes easier for you to create quality content targeted at them. The content should be 100% original and unique and free from any plagiarism. It should also make use of multimedia content like photographs, videos, infographics, etc. to create better impact. You should create a content calendar specifying how often you will post on which social media platforms.
Invest in a Good Social Media Management Tool
Investing in a good SMM tool is imperative for getting the best results. A SMM tool automates the entire process of posting on social media and tracking your key metrics. You can schedule your posts and it will be automatically posted on the social media on the scheduled time. You can engage with your customers and reply to them automatically using a SMM tool. SMM tools increase your ROI from SMM.
Continuously Monitor Your Performance
It is important to continuously monitor the performance of your SMM strategy. This will help you to identify the key gaps and address them at the earliest. You should regularly track, analyze, and optimize your SMM strategy. A SMM strategy is not set in stone and may need to be reworked or modified when required.
How Facebook Ads Work
Facebook ads are highly targeted means of reaching your potential customers. You can create ads on Facebook platform and networks based on your customer’s age, income, gender, hobbies, location, etc. These ads will create better engagement and click rates from the customers as they are well-targeted. The processes involved in creating and posting a Facebook ad is provided below:
Choose Your Objectives
You should start by clearly defining the objectives of posting a Facebook Ad. This step relates to knowing what you expect the ad to do for your business. The objective can be getting more traffic to your website, download of your app, create better engagement, increased brand awareness, etc. Your objective will also serve as a baseline to assess the effectiveness of the Facebook ad.
Select Your Audience
You can choose your target audience. Facebook ads allow you multiple targeting criteria. You can select the audience based on their age, gender, location, hobbies, income group, etc. This allows you to reach out to the ideal customer who may be interested in your product and services.
Decide the Platform
The next step in creating Facebook ads is to choose the platform on which you want your ad to appear. The platform can be Facebook, Instagram, or other apps and websites in the audience network.
Select Your Budget
Once you decide the platform for posting the ad, you should select your budget. You can select the budget for either running your ad continuously or choose the option of a start and end date for your Facebook ad.
Decide the Format
You can decide to show a single or multiple photograph or video in your ad. You can also create a canvas ad or slideshow ad. You can decide to choose the format which works best for your target audience.
Measure the Key Metrics
You should regularly monitor the performance of your Facebook ads to see how effective they are in meeting your initial objectives. You can make necessary changes to ensure it delivers the planned objective.
Benefits and Scope of Getting Trained on Social Media Marketing
Social media marketing training course offers a wide array of benefits and opportunities to you. You can work for leading brands as all of them have exclusive teams working on SMM domain. Generally, there is no prerequisite or minimum qualification for undergoing social media marketing training course, which makes it flexible for anyone to pursue. Work timings are mostly flexible for SMM professionals. You will be generally required to work on the internet, which you can do from anywhere and not necessarily remain within the confines of a traditional office. The pay package is also very attractive as there is a paucity of qualified and experienced SMM professionals. You can use a good social media marketing training course to start your own business or blogging website and market it to your target customers.